Summary

The UI design for Allen Sportswear's online uniform builder was crafted to provide a fun, intuitive, and engaging experience for customers. By integrating a visually appealing and easy-to-navigate interface, the design enabled users to explore a vast collection of customizable team sports and cheerleading uniforms. The objective was to streamline the customization and purchasing process, thereby attracting more customers and distinguishing Allen Sportswear from its competitors.

Objectives

• Enhanced User Engagement: Developed an engaging interface that encouraged users to explore and interact with the uniform builder.
• Improved Usability: Created an intuitive and user-friendly navigation system that allowed customers to easily browse through 100+ customizable designs. Ensured the design process was straightforward, allowing users to effortlessly apply various customization options.
• Streamlined the Purchase Process: Reduced the time and effort needed to complete transactions, increasing overall user satisfaction.

Process

• User Research: Conducted interviews and surveys with current and potential customers to understand their needs and preferences.
• Competitive Analysis: Analyzed competitor websites to identify strengths and weaknesses in their uniform customization tools.
• Wireframes: Created wireframes to outline the basic structure and flow of the uniform builder.
• Visual Design: Designed a visually appealing interface using a color palette that aligned with Allen Sportswear's brand identity and appealed to their target audience.
• Usability Testing: Conducted usability tests with team members and stakeholders to gather feedback on the design and functionality. Made iterative improvements based on user feedback to enhance the overall user experience.